LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in active use by a major global holding group, with wider rollout to agency partners planned over the coming months.

The connection allows users to build and commit linear TV campaigns directly into Caria using LightBoxTV’s planning tools. Media plans can be sent to media owners, with two-way communication supporting booking, confirmations, and updates. Agency users can manage and edit Caria bookings entirely within LightBoxTV, removing the need to switch between systems.

Read the full press release.